In this paper, a simple method for normalization of geochemical data is described. It can be used to reduce the differences between different analytical batches and normalize the data from different areas which have different background values. The method lies in using the ratio of the original analytical value to mean or median value in the batch multiplied by a reference value. The transfer value is given the name apparent content. Two examples are given in this paper to illustrate the details of adjusting the differences.